Hitting lead gen goal every single month is not an easy job, but if you struggle month to month, you might have some problems with your lead gen strategy. Check whether or not you’re experiencing these 10 lead gen goal blockers:
1. You’re not driving enough traffic to your content from organic and paid search.
Create content regularly that is optimized with keywords for which you want to get found. Boost organic search traffic by ramping up your content creation efforts. You should also consider paid search (PPC).
2. You’re not plastering CTAs everywhere possible
Calls-to-action (CTAs) direct traffic from other pages of your website and other channels to landing pages that can capture leads. So put CTAs on every blog post, your blog’s main sidebar, your homepage, etc.
3. You’re not effectively leveraging the potential of social media for lead generation
Share links to landing pages with lead-capture forms regularly and use appropriate social media real estate to include calls-to-action
4. You’re recycling the same offers over and over
Update old offers with new and fresher ones on different topics and variety to strike the right balance for when and where to promote what.
5. You’re not generating enough high quality leads
6. You’re not appropriately aligning your offers with the sales process
Align the offers you feature to visitors at their likely point in the sales process. For instance, a visitor hanging out on your product pages is likely further along in the sales cycle. So, the CTA on that page should point to more middle-of-the-funnel offer like free consultation, free product trial, etc.
7. You’re carelessly planning your email sends
Send your email list with relevant content that generates new leads and nurtures existing leads. Also, balance your email sends to incorporate between your top offers with ones that might not be as high-performing. Create an email calendar and use testing and analytic to determine when to send, what to send, and how often to send.
8. You aren’t A/B testing your landing pages
The smallest change can make all the difference in conversion, so test your form length, page layout, messaging, headline, ‘submit’ button, text, color scheme, and your CTAs.
9. Your landing page forms are either too long or not long enough
Shorter forms are more likely to generate a higher quantity of leads, while longer, more detailed forms will likely generate fewer, but higher quality leads. Which form strategy is better for your business would be dictated by your company’s specific leads goals and problems, but as a best practice, only ask for the information you really need to contact and appropriately qualify the lead. More form fields lead to more friction and greater landing page anxiety, but fewer form fields garner tons more unqualified leads.
10. You’re not leveraging valuable insights from your marketing analytic
Consult your marketing analytic to know which channels you need to focus more time and effort on, which channels generate the most high quality leads, which offers performs the best, etc to diagnose deficiencies in your lead gen strategy and make improvements.