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Social Media Marketing Glossary

Eka Hidayati
Posted on January 5, 2012 () in Social Media Marketing
This glossary quickly and clearly explains all of the basic terms and applications in social media A AddThis – A social bookmarking service that provides a code which users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Its analytics service can [...]
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The Usual Misconceptions about Content Marketing

Eka Hidayati
Posted on December 14, 2011 () in Marketing Strategy
Content marketing is perhaps the newest widely-recognized trend in the world of digital media. However, people seem to have difficulty in understanding it, thus hesitant to adopt the model. Here are some most common misconceptions about content marketing: 1. Content marketing is a technological fad Content marketing is not just about technology. It just makes [...]
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How to Leveraging Platforms for Marketing

Eka Hidayati
Posted on December 6, 2011 () in Marketing Strategy
  a. Platforms and Planks Your platform is your core business, while your planks are all other elements and areas that lead back to your main platform. The more planks you have, the more powerful your platform becomes. b.  Adopting Community and Letting People Develop on Your Platform Let people take your product and services [...]
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How to Write Successful Press Releases

Eka Hidayati
Posted on December 5, 2011 () in Public Relations
  As people do read and share press releases, you can’t say that press release is dead. But since new audiences for the press release has come, they have new demands for press release content. They want underlying story, pictures, and video. 3 Reasons Press Releases are still Relevant Authority Press releases convey credibility and [...]
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How to maximize Your Email Marketing

Eka Hidayati
Posted on October 31, 2011 () in Marketing Strategy
If you are looking for a powerful lead generation, email marketing is the answer. Most of us agree that email is still active and thriving. In the other hand, may marketers can’t leverage the use of it. Here are simple tips that you can apply in order to optimize your marketing email. Your subject line [...]