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Google Adwords vs Google Adwords Express

Eka Hidayati
Posted on February 13, 2012 () in Digital Marketing, Marketing Strategy
Google Adwords vs Google Adwords Express: What’s the Difference? Google Adwords Express targeted local business that see the value of advertising in Google but don’t have a lot of time to invest in PPC. In traditional AdWords, users need to find their own keywords, set bids, and manage those bids. With AdWords Express, Google does [...]
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Tips to Personalize Your Marketing

Eka Hidayati
Posted on February 3, 2012 () in Email Marketing
  1/3 of marketers believe personalized marketing campaigns are effective. The next wave of inbound marketing genius is personalization that’s applicable for your prospects and customers that caters to their individual problems, interests, needs, and wants, and definitely will keep people coming back for more. Implement these 10 marketing personalization tactics in your marketing strategy [...]
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How to Drive Traffic to Your Website by Using YouTube

Eka Hidayati
Posted on January 17, 2012 () in Marketing Strategy
Why YouTube for Traffic? YouTube is the second-largest search engine after Google, with an impressive three billion daily views. It’s also considered third most-visited website in the world. If you use the right strategy, there’s an incredible potential with YouTube. 1. Your content can get found from within YouTube itself. Leverage YouTube’s three billion daily [...]
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Social Media Marketing Glossary

Eka Hidayati
Posted on January 5, 2012 () in Social Media Marketing
This glossary quickly and clearly explains all of the basic terms and applications in social media A AddThis – A social bookmarking service that provides a code which users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Its analytics service can [...]
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Don’t be Shy to Ask About Social Media Questions

Eka Hidayati
Posted on December 28, 2011 () in Social Media Marketing
Answers to Your Google+ Questions 1. Where do I go to create a Google+ Business page? If you already have a Google account, go directly to http://plus.google.com/pages/create 2. What is the difference between a Google + page and a Google + profile? Google + profile is for people, while Google + page is for an [...]
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How to Become Most Qualified SEO Expert

Eka Hidayati
Posted on December 26, 2011 () in Social Media Marketing
Googling your own business is just as important as checking yourself out in the mirror before your leave for a job interview. Don’t Let Others Do Your Googling For You Google your own keywords and see your rankings in the search engine. Don’t let someone else do your search engine optimization and Googling for you. [...]
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Keyword Strategy for Paid Search

Eka Hidayati
Posted on December 16, 2011 () in Digital Marketing
One of the most important and challenging components of a successful paid search campaign is having a strong keyword strategy. There are a lot of ways people can search for one term, so Google has keyword match types that you can use to give them more specific instruction for when to display your ads   [...]
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How to Guarantee to Get More Google+ Page Followers

Eka Hidayati
Posted on December 7, 2011 () in Social Media Marketing
  Here are 10 guaranteed ways to help you get the most of your new Google+ business presence: a. Optimize and Populate Your Page with Content First Promote your Google+ only if it’s optimized and ready with a new blog, a new campaign, or a new social presence. So when new visitors land on your [...]
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How to Leveraging Platforms for Marketing

Eka Hidayati
Posted on December 6, 2011 () in Marketing Strategy
  a. Platforms and Planks Your platform is your core business, while your planks are all other elements and areas that lead back to your main platform. The more planks you have, the more powerful your platform becomes. b.  Adopting Community and Letting People Develop on Your Platform Let people take your product and services [...]
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How To Leverage Social Media to Increase SEO

Eka Hidayati
Posted on November 30, 2011 () in Social Media Marketing
  Internet still depends on Search Engine Optimization (SEO), as using search engine is a necessity for people. And Facebook and Twitter has made the Internet a destination-location for customers and merchants. So, in reality, if your business doesn’t have a premium on (SEO) nor establish a firm presence in social media networks, then it [...]