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Why You’re Not Hitting Your Leads Goal This Month

Eka Hidayati
Posted on in Marketing Strategy
    Hitting lead gen goal every single month is not an easy job, but if you struggle month to month, you might have some problems with your lead gen strategy. Check whether or not you’re experiencing these 10 lead gen goal blockers: 1. You’re not driving enough traffic to your content from organic and paid [...]

Tips to Increase Your Click Through Rate

Eka Hidayati
Posted on in Digital Marketing, Marketing Strategy
There is always an opportunity to increase the visit-to-lead conversion rate on your website. So, A/B Test is a must, as it is the only way to know which Call-to-action (CTA) has a better click-through rate on your website. 6 Important Factors to Consider when A/B Testing CTAs 1. The Design Come up with several [...]

Excelent Recipe to Produce Sustainable Lead Generation

Eka Hidayati
Posted on in Marketing Strategy
There’s a recipe for success of hitting the leads goal every month. The ingredients for the recipe are: 1.      Getting Found a.      Blog Do it if you haven’t already started it, and write it consistently if you already have. If you’re organic competitor blog twice a week outdo them and blog four times a week. [...]

How To Prevent Landing Page Abandonment

Eka Hidayati
Posted on in Marketing Strategy
Landing pages are an efficient and low cost way to turn your visitors into leads. But if your landing pages underperform, these are the 5 most common problems: 1. Your landing page didn’t pass the blink test. Craft a clear headline, call-to-action, and provide a form above the fold in order for your visitors to [...]

How to Avoid Business Blogging Humiliation

Eka Hidayati
Posted on in Marketing Strategy
    Before publishing a blog post, check these 11 items to prevent internet humiliation: 1. Did you do your linking? Link to other contents that is helpful to your reader, as it will boost your credibility, moves people through your site, bolsters lead generation, and creates potential for inbound links in the future 2. [...]

The Ineffective Ways to Generate Leads from Social Media

Eka Hidayati
Posted on in Social Media Marketing
There are true tactics to use social media effectively for lead gen. These are 7 ineffective ways to generate leads from social media: Not being where your target customers are Research and determine which social media sites your target audience is active on a regular basis. So when you share content and information, you’re sure [...]

Don’t Let Your Business Blog Fall

Eka Hidayati
Posted on in Digital Marketing
When your business blog starts to falling, you may be depressed looking the reason behind it. Well, maybe it is all because there is something wrong with how you do it. You may think “if they build it, they will come” but you still need a lot work involved. Take a look again on your [...]

How to Test Your Online Marketing Skills

Eka Hidayati
Posted on in Marketing Strategy
In order to master inbound marketing, what you have to do is marketing analysis and also testing. Testing in marketing is easy to be applied and really practical. You can try it on social media, business blogging, landing pages, lead generation or lead nurturing. You will always find something to test in your marketing. First [...]