There are true tactics to use social media effectively for lead gen. These are 7 ineffective ways to generate leads from social media:
- Not being where your target customers are
Research and determine which social media sites your target audience is active on a regular basis. So when you share content and information, you’re sure to build awareness for contents you offer on a regular basis.
- Not providing valuable content
Don’t just share product-focused content, but also contents rich with tips and tricks that can help to relieve your target customers’ pain points. Providing targeted useful content will generate more qualified leads.
- Not using calls-to-action or sharing targeted links to landing pages
Link your contents via social media and share targeted links to a landing page where visitors can register. Target specific content to different platforms, such as creating special offers for Twitter followers that are different from your offers to your Facebook fans
- Not leveraging social media real estate
Share as much information as you can about your brand on social media real estate, such as Info section on Facebook, short bio on Twitter, etc. Do it effectively in order to create a brand and product awareness
- Not integrating email and social media
Promote your presence on social media sites through buttons on each email and share links to email opt-in-forms for social followers to sign up to be a part of your email database.
- Not displaying highly visible social share and follow buttons
Place share and follow buttons on all your content to increase its reach
- Not analyzing the effectiveness of your social media efforts
Regularly analyzing how much traffic and leads you’re generating will allow your team to evaluate its efforts and make needed adjustments.