If your company want to learn and/or implement search engine optimization & social media campaigns, they can reach out to an agency to manage their inbound marketing efforts. These are 5 characteristics you should consider when evaluating an agency partnership.
- The Right Services
Work with an agency that has the capabilities you need to meet your marketing goals. Hire a firm with traffic generation services like blogging and content creation, search engine optimization and link building, and social media campaign creation, if you want to attract more traffic and leads to your website. If you want for more leads and customers, make sure you’re vetting the premium content creation, landing page, and marketing automation chops of a prospective agency.
- A Clear Process
A valuable agency always has a game plan that clearly explains the inbound methodology for prospective clients and shows you each steps of its game plan, including the amount of time and resources required at each step. You should be able to infer that the agency has delivered ROI to clients before, and it would be able to do it again for your company.
- An Emphasis on Measurement
An effective agency should be able to report and measure progress made toward the goals you have set. It would also be able to track all campaigns and report on performance regularly.
- Strong Project Management Skills
A good agency has the process & communication skills to make reasonable and realistic requests of other folks on your team. They can set clear expectations around what each inbound component will require in terms of time and resources.
- A Website Optimized for Inbound
Engage with an inbound firm that utilizes their own services for its’ own business. An effective inbound marketing agency should be its own best case study.