Category Archives:

Search Marketing:

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What Are The Target Keyword Character Limits for Google Analytics Advanced Filter?

Endra Satriajie
Posted on May 8, 2013 () in Search Marketing
Google Analytics provides statistics data about visits to our website. One of the data that we can know is the source of the website visits. Is traffic to our website come from Direct, Referral, Search or Campaign? When we do the SEO (Search Engine Optimization), we have targeted keywords that will be optimized on search [...]
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SEO – Mapping Keywords to Content for Maximum Impact

Harimurti Restyadanov
Posted on December 10, 2012 () in Search Marketing
SEO – Mapping Keywords to Content for Maximum Impact. Keyword Mapping is an extremely important task to keep an eye on as site architecture plays a crucial role in high internet search engine success and should continually be carried out by professional search engine optimization companies. Keyword mapping is to pre-plan the page of the [...]
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Search or Display Advertising ? Why not use both ?

Italo Gani
Posted on November 17, 2012 () in Digital Marketing, Marketing Strategy, Search Marketing
There is a lot is changes in Indonesia digital advertising landscape in 2012, in 2011, other then display advertising, the brands were spending aggressively in social media advertising for the sake to have high volume of fans or followers in social media, but in 2012 is the year where the growth of search marketing in [...]
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Simplify Organic Traffic Data Export Of Target Keywords in Google Analytics

Endra Satriajie
Posted on November 7, 2012 () in Search Marketing
Google Analytics is a free service from Google that identify a visitor website statistics. One of these benefits of Google Analytics is able to determine what keywords data most visitor refer to the website, which is known as Organic Traffic Source. Keyword data from Google Analytics can be exported to a CSV (Comma Separated Value) [...]
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5 Steps to Effective Keyword Research

Harimurti Restyadanov
Posted on October 30, 2012 () in Search Marketing
Market and keyword research is an integral part of internet marketing of all types, and it is especially relevant for freelance authors, online marketers, and writers. Compelling submissions are preferred by search engines like google, but when you do not make use of the words individuals are really thinking about and positively trying to find, [...]
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Better CTR? Rich Snippet Implementation

ihsan
Posted on October 28, 2012 () in Search Marketing
Get a top rank in Search Engine Result Page (SERPs) for targeted keyword is only an intermediate goal of every publisher’s SEO activity. Driving user to their website by clicking on their site listed on SERP is their ultimate goal. Besides the Ranking, I do agree that the information shared in the Snippet (2-3 lines [...]
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A perfect story telling by Red Bull

Italo Gani
Posted on October 24, 2012 () in Digital Marketing, Search Marketing, Social Media Marketing
Just want word.. Amazed ! I was really surprised on how RedBull got their earn media thru their latest activity Red Bull Stratos. Red Bull Stratos was written as an article in first page Kompas Newspaper 4 days in a row. For sure the impact of brand awareness of RedBull will be long and strong, [...]
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Panda arrived at Japan and Korea

Ridho Putradi S'Gara
Posted on July 18, 2012 () in Search Marketing
Google announced that they have applied the Panda algorithm to Japanese and Korean language. Google also added that this is likely to affect about 5% of queries for those languages. No other Asian or other languages were affected by this update. We’re launching Panda for Japanese & Korean. <5% of queries affected (no other languages [...]
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Society of Digital Agencies (SODA) 2012 Digital Market Survey

Italo Gani
Posted on February 29, 2012 () in Digital Marketing, Marketing Strategy, Search Marketing
The Society of Digital Agencies’ Digital Marketing Outlook Survey, conducted by Econsultancy, shows marketers slowly increasing marketing spend, with a shift from traditional to online channels. Click here to download the report here : DOWONLOAD Highlights of the survey include: Brands are quickly shifting their efforts towards building internal resources and diversifying their agency ecosystems, [...]
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Winning The Zero Moment of Truth [Free ebook by Google]

Italo Gani
Posted on January 10, 2012 () in Digital Marketing, Marketing Strategy, Search Marketing
On September 21 of 2005, The Wall Street Journal published a front-page story that changed the face of marketing. That story was about the critical importance of the seven seconds after a shopper first encounters a store shelf full of detergents or toothpaste or anything else. Remember the old phrase, “Look for it in your [...]